Week 2 Homework group/sunglasses

User Profile
Name: Whitney Love
Age: 21
Occupation: Sales Associate at Urban Outfitters
Description: Spends her off time with friends and coffee.





User Profile
Name: Illianna Marie
Age:23
Occupation: Sales Associate at Bebe.
Salary: 15,000
Description: Spends her extra time with friends and wine.


Company Name: sunglasses-r-us
URL: www.sunglasses-r-us.com
Product: Sunglasses

Online Competition
1. www.oakley.com
Strength: The way they set up their first page is interesting with sunglasses under different titles that fit each set. They also have a set for women and men and an area on their website which leads you to them.
Weakness: They have to much on their home page which may lead their viewers to not look at the whole site. The home page is overwhelming.
Opportunities: They host at a lot of the popular events, like SXSW with oakley's. You can also follow them through twitter and facebook.
Threats: They have a cool gallery of oakley's events.


2. www.sunglasshut.com
Strength: Their home page is simple and easy to follow.
Weakness: I'm not really sure of their weakness, because their site is very attractive to their viewers eyes. The font is a little small.
Opportunities: The opportunity they offer is free shipping with every order. You can also follow them on facebook.
Threats: The website is pleasing to the viewers eye and is simple to follow.

Target Audience
Education: High School and College.
Occupation: Students
Income: 15,000
Age: 19-40
Race: N/A
Religion: N/A
Gender: Males/Females

Connectivity: Broadband
Browser: Safari, Firefox, Internet Explorer.
Resolution: 1024/1280

Creative Brief

Overview
We sell sunglasses for every style that our viewers wish for. We hope to please our customers with our wide selection of sunglasses. We host events with our sunglasses and get to know our customers style.

Objective
We want our sunglasses to be unique in style.

Target Audience
Young and hip customers, also our fashion customers too.

Message
Our sunglasses is your style...

TechSpecs
Javascript for our fantastic gallery.