Saturday, April 17, 2010

Francesca's collection website target market


Name: Isabella Marie Munoz
Age: 22
Occupation: Pilates Instructor
Salary: 25,000
Description: Loves to do outdoor activity, and loves to shop.

Education: Seniors in high-school and up into college.
Occupation: N/A
Income: 10,000
Age: 19-30
Race: N/A
Religion: N/A
Gender: Women

Connectivity: Broadband
Browser: IE/Firefox/Safari
Resolution: 72.009

Overview
When visiting Francesca's website you will find a variety of clothing, accessories, and shoes that are different from other boutiques. Francesca's boutique has a unique style that will catch their customers eyes. The privately owned company has locations over 28 states. I like the website the way it is, because its easy for my customers to view. The only thing i would change is a look through my boutique as in a view in my store.

Objective
I would go into my boutique and video the inside or take snap shots of the inside of my boutique. My customers would be able to take a peek into my store as they are shopping online. This would help my customers to visit my boutique in person and also purchase things online that I don't have in my boutique at the time. The way other things are set up in my site are simple and easy to find what your looking for. I would keep that the same.

Target Audience
The target audience I am promoting myself to is women in the age group between 19-35. The audience are women who love to shop and wanting to spend reasonable amounts for our clothing, jewelry, and shoes.

Message
Come to our store where you will find a unique style that you will love.

TechSpecs
I want a video to show a tour of my boutique. I want to keep my website simple where my customers see the clothing and accessories really well.

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