Week 2 Homework group/sunglasses

User Profile
Name: Whitney Love
Age: 21
Occupation: Sales Associate at Urban Outfitters
Description: Spends her off time with friends and coffee.





User Profile
Name: Illianna Marie
Age:23
Occupation: Sales Associate at Bebe.
Salary: 15,000
Description: Spends her extra time with friends and wine.


Company Name: sunglasses-r-us
URL: www.sunglasses-r-us.com
Product: Sunglasses

Online Competition
1. www.oakley.com
Strength: The way they set up their first page is interesting with sunglasses under different titles that fit each set. They also have a set for women and men and an area on their website which leads you to them.
Weakness: They have to much on their home page which may lead their viewers to not look at the whole site. The home page is overwhelming.
Opportunities: They host at a lot of the popular events, like SXSW with oakley's. You can also follow them through twitter and facebook.
Threats: They have a cool gallery of oakley's events.


2. www.sunglasshut.com
Strength: Their home page is simple and easy to follow.
Weakness: I'm not really sure of their weakness, because their site is very attractive to their viewers eyes. The font is a little small.
Opportunities: The opportunity they offer is free shipping with every order. You can also follow them on facebook.
Threats: The website is pleasing to the viewers eye and is simple to follow.

Target Audience
Education: High School and College.
Occupation: Students
Income: 15,000
Age: 19-40
Race: N/A
Religion: N/A
Gender: Males/Females

Connectivity: Broadband
Browser: Safari, Firefox, Internet Explorer.
Resolution: 1024/1280

Creative Brief

Overview
We sell sunglasses for every style that our viewers wish for. We hope to please our customers with our wide selection of sunglasses. We host events with our sunglasses and get to know our customers style.

Objective
We want our sunglasses to be unique in style.

Target Audience
Young and hip customers, also our fashion customers too.

Message
Our sunglasses is your style...

TechSpecs
Javascript for our fantastic gallery.

Francesca's collection website target market

Name: Isabella Marie Munoz
Age: 22
Occupation: Pilates Instructor
Salary: 25,000
Description: Loves to do outdoor activity, and loves to shop.

Education: Seniors in high-school and up into college.
Occupation: N/A
Income: 10,000
Age: 19-30
Race: N/A
Religion: N/A
Gender: Women

Connectivity: Broadband
Browser: IE/Firefox/Safari
Resolution: 72.009

Overview
When visiting Francesca's website you will find a variety of clothing, accessories, and shoes that are different from other boutiques. Francesca's boutique has a unique style that will catch their customers eyes. The privately owned company has locations over 28 states. I like the website the way it is, because its easy for my customers to view. The only thing i would change is a look through my boutique as in a view in my store.

Objective
I would go into my boutique and video the inside or take snap shots of the inside of my boutique. My customers would be able to take a peek into my store as they are shopping online. This would help my customers to visit my boutique in person and also purchase things online that I don't have in my boutique at the time. The way other things are set up in my site are simple and easy to find what your looking for. I would keep that the same.

Target Audience
The target audience I am promoting myself to is women in the age group between 19-35. The audience are women who love to shop and wanting to spend reasonable amounts for our clothing, jewelry, and shoes.

Message
Come to our store where you will find a unique style that you will love.

TechSpecs
I want a video to show a tour of my boutique. I want to keep my website simple where my customers see the clothing and accessories really well.

print designs vs web designs

Print design verses web designs are a big difference on your monitor. The resolution of your design file is a big deal for the web because it shows how many pixels make your image. For web use you should use 72 pixels and not 300 so your image doesn't look pixelated. This also helps with the download time of your image.As your creating your page make sure you review your page on several computers to make sure the image is clear and easy to see. Also the color on your page, make sure you don't use many color where your page may create to much noise, and try to leave some white space. I know when I create my page I will try to make it simple but also leave some of my creativeness on my page to catch peoples attention.

web mistakes

I've read that the resolution for designs and pictures for the web are 72 pixels and not 96 or 300 pixels. Most people come from print design and graphic design and than into web design and make these common mistakes. When typing a paragraph on the web you should stick with web safe fonts. also on font size you have to use whole numbers and not half numbers, for example not 1.5 it has to be 2 or 1. When using layers in your PSD files, make sure you are using them and not taking up space with unwanted layers on your file. Always name your layer or groups in the PSD file. Some people make mistakes on their design files and here above are a few ideas to not make one on your design files.